Meet Your New Hobby BFFs (They Finally Understand Your Craft)

Five smart, friendly assistants built from decades of real-world experience in embroidery, sewing, quilting, serging, and needlework—ready to help anytime, even at 2 a.m.

🪡 Get instant answers when your project hits a snag

🪡 Learn from master-level experience without leaving your sewing room

🪡 Stop guessing about stabilizers, needles, settings, or density

🪡 Enjoy your hobby again—without the frustration

Built by People Who

Have Spent Decades

Teaching You

And by People You Already Trust DJ Anderson, Kay Brooks, and Ricky Brooks

DJ Anderson is widely respected as one of the most brilliant minds in the embroidery and digitizing world. He’s spent years helping embroiderers understand their software, their designs, and their machines. His knowledge plays a major role in shaping what your embroidery BFF, Emerald, can help you with.

Ricky and Kay Brooks of RK Consulting are not just educators—they’re legends. Inducted into the prestigious Sewing Hall of Fame, this dynamic duo has spent over 60 years transforming the Home Sewing, Quilting, and Crafting Industry from the inside out. From running retail stores to launching best selling product lines, they've seen—and shaped—it all.

 They founded Hands-On(R) Sewing Schools, a groundbreaking national (and international) program that didn’t just teach sewing/quilting and embroidery—it inspired a generation of makers.

They went on to found RNK Distributing and created the now-iconic Floriani Embroidery Products, helping elevate the standard of quality for an entire market.

Together, they’ve combined years of real-world teaching and problem-solving into assistants designed to support you anytime you need help.

why crafters

Love Their BFF's

They're Always Awake

Inspiration (and frustration) doesn’t keep business hours. Your BFFs are there when the rest of the world is asleep.

They Know the “Why” Behind the “What”

It’s not just “Do this.” It’s “Here’s this stabilizer, this needle, or this setting works best.”

They Save You Time, Money, and Fabric

Fewer ruined projects, fewer wasted supplies, more finished pieces you’re proud of.

What Are These BFF Assistants, Exactly?

Think of them as super-knowledgeable hobby BFFs who never sleep and never get tired of questions!

Each one specializes in a different part of your craft—so you always have the right friend to ask.

Emerald – Your Embroidery BFF

Helps with designs, density, stabilizers, hooping, thread breaks, and more—built from years of high-level embroidery and digitizing experience.

Quinn – Your Quilting BFF

From ¼" seams to piecing, pressing, and layout choices, Quinn is your go-to for getting blocks and quilts to come together beautifully.

Sewphie – Your Sewing BFF

Garments, bags, home décor, and more—Sewphie helps you troubleshoot tension, stitches, construction steps, and fabric choices.

Neddie – Your Needle BFF

Never guess at needles again. Neddie helps you choose the right type and size for your fabric, thread, and machine.

Serra – Your Serging BFF

From differential feed to rolled hems to pretty edges, Serra makes your serger feel like a best friend instead of a mystery.

See How Each BFF Can Help You

How does it work?

Your On-Demand Expert for

Quilting, Sewing, Embroidery, Needles, & Serging

Ask questions, get step-by-step instructions, and finish projects faster with the help from our team!

STILL NOT SURE?

Frequently Asked Questions

What are Sew Smart Assistants?

Your personal team of sewing, quilting, embroidery, serging, and needle experts — ready to answer your questions, guide your projects, and help you learn new techniques anytime. Each Assistant is trained on carefully curated knowledge from real industry professionals, so you can get friendly, accurate help 24/7.

How do I access my Assistant(s)

Once you subscribe, just log in at sewsmartai.com from your desktop or mobile device. Your assistants will appear under the "Sew Smart Assistants" menu after logging in.

Do I need to download anything?

Nope! We work directly through your web browser — no downloads or installations required.

How does billing work?

All subscriptions are auto-renewing. You’ll be billed automatically at the end of each billing cycle to keep your access uninterrupted.

Can I cancel my subscription?

You can cancel anytime before your renewal date to prevent future charges. There are no partial refunds for unused time, but you’ll retain access through the end of your paid period.

How do I update my payment method or manage my subscription?

Simply log in to your account at sewsmartai.com and go to the "My Account" page and look for "Payment Methods." You can update your payment method there at any time.

What can the Assistants help me with?

Each assistant specializes in a specific area of creativity. Whether you’re piecing a quilt, picking a stabilizer, or threading your serger, they’re ready to help.

🧵 Emerald (Embroidery Expert):

Helps with stabilizers, hooping, threads, needles, and embroidery techniques.

Sample questions:

“What stabilizer should I use for a stretchy T-shirt?”

“How do I fix puckering around my embroidery design?”

🪡 Sewphie (Sewing Expert):

Offers guidance on fabrics, seams, patterns, and machine troubleshooting.

Sample questions:

“What stitch length should I use for denim?”

“How do I adjust thread tension on my sewing machine?”

🧶 Quinn (Quilting Expert):

Specializes in quilting techniques, block assembly, binding, and troubleshooting.

Sample questions:

“How do I join quilt blocks that aren’t lining up?”

“What batting is best for a summer quilt?”

✂️ Serra (Serging Expert):

Helps you understand and master serger techniques for clean, professional finishes.

Sample questions:

“How do I finish edges on knits with my serger?”

“Why does my serger thread keep breaking?”

🪡 Neddie (Needle Expert):

Guides you through choosing the perfect needle for each project type and fabric.

Sample questions:

“What needle should I use for quilting cotton?”

“Can I use an embroidery needle for metallic thread?”

I can’t log in — what should I do?

Double-check your email and password. If you still can’t log in, click Forgot Password on the login page to reset it. If issues continue, email our support team.

I subscribed but don’t see my assistants.

Please log out and back in to refresh your dashboard. If the issue remains, contact support for help.  Make sure you are looking for them under the "Sew Smart AI Assistants" menu at the top AFTER logging in.

How do I get help if I have a question?

You can email us anytime using the "Contact Us" form. Our team is available Monday–Friday, 9 AM–5 PM EST.

Is my information private?

Yes — absolutely. Sew Smart AI does not share, sell, or use your personal information or chat data for AI training. Your chats are private and only used to provide better answers during your session.

Do Sew Smart Assistants use artificial intelligence?

Yes, each assistant uses carefully trained AI technology to understand your questions and provide helpful answers based on verified, curated knowledge. While responses are designed to be accurate, always use your best judgment before applying recommendations to projects.

Where can I find tutorials or videos?

We’ve added a Getting Started video (located by clicking the "Getting Started" menu AFTER logging in) for using the assistants.  We've also included a number questioning guidelines for each assistant that are located just below the chat window on their individual pages.  They’ll show you how to ask questions and get the best results from your AI friend.

Can I use my Sew Smart Assistant on my phone or tablet?

Yes — the site is fully mobile-friendly, so you can chat while you’re at your sewing machine, on the go, or curled up on the couch.

Meet Your BFFs

PRICING

Black Friday Special

Montly Subscription

$9.99/m

Pay $9.99 Monthly until cancelled

  • Embroidery Assistant

  • Quilting Assistant

  • Sewing Assistant

  • Serger Assistant

  • Needle Assistant

Limted Time Sale!

Yearly Subscription

$99.99/yr

Yearly Charge of $99.99 until cancelled

  • Embroidery Assistant

  • Quilting Assistant

  • Sewing Assistant

  • Serger Assistant

  • Needle Assistant

Limted Time Sale!